The Mac Mini is aimed fairly and squarely at the home-user and general day to day office use where space is at a premium but you still need high-performance levels and flexibility.

The Mini is perfect as a first step into the world of computing and can be setup to run both Mac OS X and Microsoft Windows.

The iMac is constantly evolving and is now in it's third incarnation, a sleek all-in-one powerhouse which is ideal for the space-limited design studio or as a high-powered office and admin machine.

The latest iMacs some in 3 sizes from 17 to 24 inches and can be configured to run both Mac OS X and Microsoft Windows so are ideal for any computing environment.

When you need to be high-powered yet mobile, the Mac Book Pro is is the only machine for you. With a metal case rather than "PC plastic" it is more resilient and robust than it's counterparts and as high-powered as a desktop.

For the mobile "home-user", the Mac Book provides a lower-cost high performance option.

The Mac Pro is the ultimate design studio machine with more power and memory than most designers will need to create any project.

With the ability to connect up 2 cinema displays it is also perfect for the production studio in both audio and visual industries and with Apple's legendary stability and usability there is really no other choice for the creative professional.